In the purchase of a new papermaking machine, what role would the firm's manufacturing superintendent assume in the buying center?

Question

Quizplus · Accepted Answer

The manufacturing superintendent would play all of the roles in the buying center. As an influencer, they would provide input on the technical specifications of the machine. As a decider, they would have the final say on which machine to purchase. As a gatekeeper, they would control the flow of information to other members of the buying center.

In the Purchase of a New Papermaking Machine, What Role