As the risk associated with an organizational purchase decision increases:
A) buying center participants will be motivated to invest greater effort throughout the purchase process.
B) product quality becomes more important than price.
C) after-sale service becomes more important than price.
D) all of the answer choices.
Correct Answer:
Verified
Q45: In a modified rebuy situation, the "out"
Q46: In a modified rebuy situation, the "in"
Q47: Individuals affecting the purchasing decision by supplying
Q48: Within the buying center, an individual who
Q49: A significant increase in the price of
Q51: The composition of the buying center:
A)evolves during
Q52: The formation of organizational preferences and ultimately
Q53: In the purchase of a new papermaking
Q54: A common identifiable element in buying centers
Q55: Individuals who control the flow of information
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