The formation of organizational preferences and ultimately the organization's buying choice is determined by the _____ of the members of the buying center.
A) interaction structure
B) operating resources
C) relevant set
D) primary set
E) none of the answer choices.
Correct Answer:
Verified
Q47: Individuals affecting the purchasing decision by supplying
Q48: Within the buying center, an individual who
Q49: A significant increase in the price of
Q50: As the risk associated with an organizational
Q51: The composition of the buying center:
A)evolves during
Q53: In the purchase of a new papermaking
Q54: A common identifiable element in buying centers
Q55: Individuals who control the flow of information
Q56: Individuals actually making the buying decision, whether
Q57: When organizational buyers modify a salesperson's message
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