Question 1

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Accepted Answer

The answer of Give an example of how each of...

Question 2

Which of the following statements regarding the Geek Squad is most accurate?

Accepted Answer

The need for the Geek Squad arose from various environmental factors, including the increasing complexity of technology and the growing demand for technical support, not just a simple need for technological knowledge.

Question 3

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website, it assures consumers that

Accepted Answer

The BBB Accredited Business logo indicates that the company is part of a voluntary alliance that aims to uphold fair business practices, not necessarily related to safety standards, green marketing, diversity, or sustainability.

Question 4

Which is true about the Better Business Bureau?

Accepted Answer

The Better Business Bureau (BBB) is a private, non-profit organization that consists of a voluntary alliance of businesses. Its goal is to promote ethical business practices and help consumers find trustworthy businesses. It does not have legal power or federal agency status.

Question 5

List the five environmental forces that have an impact on an organization as well as its suppliers and customers. Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Accepted Answer

The answer of List the five environmental forces that have...

Question 6

In 2002, Geek Squad was purchased by leading retailer

Accepted Answer

Best Buy purchased Geek Squad in 2002.

Question 7

The Better Business Bureau (BBB) tries to use ________ to get its members to comply with its standards of business conduct.

Accepted Answer

The Better Business Bureau (BBB) uses moral suasion to encourage its members to adhere to ethical business practices and standards.

Question 8

Geek Squad set out to provide timely and effective help with all computing needs regardless of the make, model, or place of purchase. Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers. Agents could also be identified by

Accepted Answer

Geek Squad agents are identified by their black-and-white vehicles with the logo on the door, which is a distinctive feature of their service.

Question 9

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

Self-regulation is when an industry or sector creates and enforces its own rules and standards without external control from the government.

Question 10

The purpose of the national Do Not Call Registry is to

Accepted Answer

The national Do Not Call Registry is designed to protect consumers from receiving unwanted telemarketing calls by allowing them to register their phone numbers to opt-out of such calls.

Question 11

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are

Accepted Answer

These acts are related to the regulation of promotional activities, specifically targeting unsolicited communications like telemarketing calls and spam emails.

Question 12

How would the following environmental trends influence the success of a manufacturer of high-definition televisions (HDTVs): (1) growing number of older Americans; (2) population shifts to remote suburbs and small towns; (3) increase in per capita income and standard of living; and (4) increased use of various types of communication technology?

Accepted Answer

The answer of How would the following environmental trends influence...

Question 13

The Deceptive Mail Prevention and Enforcement Act provides specifications for direct mail sweepstakes, such as requiring which of the following copy to appear in the promotion literature or website?

Accepted Answer

The Deceptive Mail Prevention and Enforcement Act requires that sweepstakes promotions clearly state that no purchase is necessary to enter or win, to prevent misleading consumers into thinking they must buy something to participate.

Question 14

Identify the five environmental forces that affect an organization, and explain them using the coffee industry as an example. What might you predict would be the future of the coffee industry?

Accepted Answer

The answer of Identify the five environmental forces that affect...

Question 15

The best-known self-regulatory group is the ________, which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Accepted Answer

The Better Business Bureau (BBB) is a well-known self-regulatory organization that aims to promote fair business practices and resolve consumer complaints.

Question 16

Self-regulation refers to

Accepted Answer

Self-regulation is when an industry or sector creates and enforces its own rules and standards without external government intervention, essentially policing itself.

Question 17

One of the problems associated with self-regulation is

Accepted Answer

Self-regulation often lacks the formal enforcement mechanisms that external regulation provides, making it difficult to ensure compliance and accountability.

Question 18

For 18 months, Warner-Lambert Co., an American pharmaceutical company, was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The Federal Trade Commission (FTC) imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds. This is an example of the FTC action known as

Accepted Answer

Corrective advertising is when a company is required to issue new advertisements to correct false impressions created by previous misleading ads. In this case, Warner-Lambert Co. had to clarify that Listerine does not prevent or lessen colds, correcting the misleading belief caused by earlier ads.

Question 19

It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring some of the soup's ingredients (e.g., noodles or chicken) to the surface, thus misrepresenting the amount of solid ingredients in the soup. Which agency would monitor such a practice?

Accepted Answer

The Federal Trade Commission (FTC) is responsible for monitoring advertising practices to prevent deceptive or misleading advertisements, such as the misrepresentation of product contents in advertisements.

Question 20

Though online ________ may provide consumers with more targeted digital advertising, some are concerned about privacy issues.

Accepted Answer

Online tracking involves monitoring users' online behavior, which can lead to targeted advertising but also raises privacy concerns.

Quiz 3: Scanning the Marketing Environment