The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence the purchase decision of a person or group is referred to as
A) sales management.
B) personal selling.
C) sales promotion.
D) direct selling.
E) marketing management.

Question

Quizplus · Accepted Answer

Personal selling involves direct, face-to-face communication between a buyer and seller to influence the purchase decision.

The Two-Way Flow of Communication Between a Buyer and Seller