Which of these statements regarding the role of salespeople is most accurate?
A) Salespeople have little say in a company's account management policies.
B) Salespeople truly know their customers and therefore are the best resource for segmenting and selecting target markets.
C) Salespeople are the most highly trained of all a firm's employees and therefore have the greatest job security.
D) Salespeople create customer value by providing follow-through after the sale.
E) Salespeople are traditionally given greater authority than other company employees and therefore can offer customers the best financial terms for their purchases.
Correct Answer:
Verified
Q9: Personal selling serves several major roles in
Q10: Sales management refers to
A) the planning of
Q11: Lindsey Smith's task in Molecular Imaging Products
Q12: The primary way in which relationship selling
Q13: Personal selling may play a dominant role
Q15: The tasks involved in managing personal selling
Q16: Which of these is a task involved
Q17: Relationship selling refers to
A) the assignment of
Q18: The two-way flow of communication between a
Q19: Which of these statements regarding the role
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