Personal selling may play a dominant role in a firm's marketing program, especially if it
A) sells convenience goods.
B) has been unsuccessful with digital marketing.
C) uses a push marketing strategy.
D) has many standardized offerings.
E) prefers below-market pricing strategies for its products.

Question

Quizplus · Accepted Answer

Personal selling is crucial in a push marketing strategy as it involves direct interaction with customers to persuade them to purchase, often used to push products through the distribution channel.

Personal Selling May Play a Dominant Role in a Firm's