Sales activities occurring before, during, and after the sale itself, and which consist of six stages, are referred to as
A) the new-product process.
B) the strategic marketing process.
C) the personal selling process.
D) the consumer purchase decision process.
E) relational selling.

Question

Quizplus · Accepted Answer

The personal selling process consists of six stages: prospecting, preapproach, approach, presentation, close, and follow-up, which occur before, during, and after the sale.

Sales Activities Occurring Before, During, and After the Sale Itself