The salesperson's objective is to gain a prospect's attention, stimulate interest, and make a transition to the presentation during which stage in the personal selling process?
A) presentation
B) follow-up
C) prospecting
D) preapproach
E) approach

Question

Quizplus · Accepted Answer

The approach stage in the personal selling process is where the salesperson aims to gain the prospect's attention, stimulate interest, and smoothly transition to the presentation.

The Salesperson's Objective Is to Gain a Prospect's Attention, Stimulate