Advertising with a coupon, using a toll-free number, exhibiting at trade shows, using e-mail, and making cold calls are all activities that would take place during the ________ stage of the personal selling process.
A) data mining
B) preapproach
C) approach
D) presentation
E) prospecting

Question

Quizplus · Accepted Answer

These activities are part of the prospecting stage, where the goal is to identify and qualify potential customers.

Advertising with a Coupon, Using a Toll-Free Number, Exhibiting at Trade