In personal selling, the name of a person who may be a possible customer is referred to as
A) an "A" list.
B) a cold call.
C) a lead.
D) a prospect.
E) a qualified prospect.

Name: In personal selling, the name of a person who may be a possible customer is referred to as A) an "A" list. B) a cold call. C) a lead. D) a prospect. E) a qualified prospect.
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Question

Quizplus · Accepted Answer

A lead is the initial name or contact information of a person who may potentially become a customer.

In Personal Selling, the Name of a Person Who May