Mark wanted to make some extra money, so he went door-to-door in his neighborhood asking residents if they had any small jobs that they could hire him to perform. Mark had no idea of whether anyone had work for him, so he picked the houses randomly and knocked on the doors to see if anyone was home and perhaps interested in his services. In terms of the personal selling process, Mark was engaged in
A) stimulus-response selling.
B) showrooming.
C) cold canvassing.
D) closing.
E) traffic generation.

Question

Quizplus · Accepted Answer

Cold canvassing involves approaching potential customers without any prior contact or knowledge of their needs, which is what Mark was doing by randomly knocking on doors.

Mark Wanted to Make Some Extra Money, So He Went