The objective of institutional advertisements is to ________ rather than promote a specific product or service.
A) generate support for nonprofit organizations
B) increase frequency of purchase of new products
C) tout the competitive advantages of one industry over another
D) build goodwill or an image for an organization
E) promote alternative uses for a product class

Question

Quizplus · Accepted Answer

Institutional advertisements aim to build goodwill or enhance the image of an organization rather than focusing on promoting a specific product or service.

The Objective of Institutional Advertisements Is to ________ Rather Than