A Budweiser ad, as part of its "Responsibility Matters" campaign, promotes responsible drinking by encouraging the use of designated drivers. This ad is an example of ________ advertisement.
A) a pioneering
B) a competitive
C) a reminder
D) a political
E) an advocacy

Question

Quizplus · Accepted Answer

The ad is an example of advocacy advertising, which aims to promote a social issue or cause, in this case, responsible drinking and the use of designated drivers.

A Budweiser Ad, as Part of Its "Responsibility Matters" Campaign