The purpose of reminder institutional advertisements is to
A) promote a specific brand's features and benefits.
B) tell people what a company is, what it can do, and where it is located.
C) state the position of a company on an issue.
D) bring the company's name to the attention of the target market again.
E) promote the advantages of one product class over another.
Correct Answer:
Verified
Q39: A reminder ad
A) reinforces previous knowledge of
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Q41: A Budweiser ad, as part of its
Q42: Which of these is one of the
Q43: Chevron placed an ad with copy reading,
Q45: The U.S. Army sponsors advertising meant to
Q46: The objective of institutional advertisements is to
Q47: The purpose of an advocacy advertisement is
Q48: _ advertising is often used to support
Q49: When the Lorillard Tobacco Co. places ads
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