Many companies are now opting for commercial time on live events rather than programs that consumers might
A) avoid because there are too many commercial interruptions.
B) watch while multitasking.
C) watch later on a DVR.
D) believe are commercial-free.
E) have seen previously.

Question

Quizplus · Accepted Answer

Many companies prefer live events because viewers are less likely to skip commercials when watching live, as opposed to recorded programs on a DVR where they can fast-forward through ads.

Many Companies Are Now Opting for Commercial Time on Live