One advantage of using newspapers as an advertising medium is
A) the ability to cover local markets.
B) the long lead time for placing an ad.
C) the long life span.
D) the relatively high cost.
E) competition for reader attention with other features in the newspaper.

Question

Quizplus · Accepted Answer

Newspapers are effective for targeting local markets due to their regional distribution.

One Advantage of Using Newspapers as an Advertising Medium Is