Trice Jewelers is a high-end independent jeweler located in Milwaukee. It specializes in custom jewelry and has been in business for decades. Which medium would be the best for Trice to use to reach its loyal customers with colorful long-lasting images, reminding them that Trice is the source for all their gift-giving needs?
A) prime-time national television
B) magazines targeted toward wealthy residents of Milwaukee
C) radio stations that target millennials
D) flyers sent to all the Milwaukee zip codes
E) Milwaukee regional newspapers

Question

Quizplus · Accepted Answer

Magazines targeted toward wealthy residents of Milwaukee would effectively reach Trice's loyal customer base with high-quality, colorful images, reinforcing the brand's luxury and custom offerings.

Trice Jewelers Is a High-End Independent Jeweler Located in Milwaukee