One of the disadvantages associated with radio as an advertising medium is that it
A) has a long exposure time.
B) cannot target specific audiences.
C) has a perishable message.
D) cannot use humor, sound, and intimacy effectively.
E) is criticized as a traffic hazard.

Question

Quizplus · Accepted Answer

Radio advertisements are fleeting and cannot be revisited once aired, making the message perishable.

One of the Disadvantages Associated with Radio as an Advertising