Question 1

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book that was reviewed or browse related titles. NYTimes.com effectively uses the ________ website design element.

Accepted Answer

The connection element is used as NYTimes.com links to Barnes & Noble, allowing users to easily access and purchase books, creating a seamless experience between the two sites.

Question 2

In terms of the online customer experience, context refers to

Accepted Answer

Context in online customer experience refers to the aesthetic appeal and functional look and feel of a website, which is reflected in its layout and visual design.

Question 3

Beauty product websites are traditionally designed to be more ________ oriented than travel websites.

Accepted Answer

Beauty product websites focus more on aesthetics to appeal to consumers' visual senses and create an attractive brand image.

Question 4

In terms of the online customer experience, content refers to

Accepted Answer

Content in the context of online customer experience refers to all the digital information available on a website, including text, video, audio, and graphics.

Question 5

Figure 17-1
-Consider Figure 17-1 above. Box E refers to which of these website design elements?

Accepted Answer

Box E refers to "context," which is a key element in website design that involves the overall look and feel of the site, including its layout, color scheme, and style, ensuring it aligns with the brand and purpose.

Question 6

Figure 17-1
-Consider Figure 17-1 above. Box G refers to which of these website design elements?

Accepted Answer

Box G refers to "communication" as it is a key element in website design that ensures information is effectively conveyed to users.

Question 7

The ability of a website to modify itself to, or be modified by, each individual user is referred to as

Accepted Answer

Customization refers to the ability of a website to modify itself to meet the preferences or needs of individual users.

Question 8

In terms of the online customer experience, connection is defined as the

Accepted Answer

Connection in the context of online customer experience refers to the network of linkages between a company's website and other sites, facilitating navigation and interaction across different platforms.

Question 9

In terms of the online customer experience, customization refers to

Accepted Answer

Customization refers to the ability of a website to modify itself to, or be modified by, each individual user.

Question 10

Links that are embedded in the website, appear as highlighted words, a picture, or graphic, and allow a user to effortlessly visit other sites with a mouse click comprise a website's ________ design element.

Accepted Answer

These links are part of the website's connection design element, as they connect the user to other pages or websites.

Question 11

In terms of design elements for websites, ________ relevance and presentation along with context dimensions combine to engage a website visitor and provide a platform for the five other design elements.

Accepted Answer

Content relevance and presentation are crucial for engaging website visitors, as they provide the foundation for other design elements like customization, creativity, communication, and connection.

Question 12

In terms of the online customer experience, communication refers to

Accepted Answer

Communication in the context of online customer experience refers to the interaction or dialog that occurs between the website and its users.

Question 13

A visitor to WWE.com will find frequently updated information on WWE wrestlers, matches, and licensed merchandise as well as links to the W Network and to the WWE Facebook, Twitter, and YouTube sites. The WWE.com website uses ________, a website design element that influences customer experience.

Accepted Answer

Connection is a website design element that influences customer experience by providing links to other websites and social media platforms.

Question 14

TheKnot.com, a website for locating everything needed for a wedding, contains several links to other websites that an engaged couple might need, including a travel agency, a linen store, a wedding gown retailer, among others. TheKnot.com is an example of a website that incorporates the ________ design element.

Accepted Answer

TheKnot.com uses the connection design element by linking to other relevant websites, providing users with easy access to additional resources needed for wedding planning.

Question 15

The text, video, audio, and graphics that are found on a website are referred to as

Accepted Answer

The elements such as text, video, audio, and graphics on a website are collectively referred to as "content."

Question 16

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as

Accepted Answer

Context refers to the aesthetic appeal and functional look and feel of a website, including its layout and visual design.

Question 17

Websites that offer that allow moving items around to reflect a consumer's priorities or selecting topics of interest to them, such as My eBay and My Amazon, have ________ as a prominent design element.

Accepted Answer

These websites use customization as a prominent design element, allowing users to personalize their experience by moving items or selecting topics of interest.

Question 18

Wolfermans.com is a company that sells gourmet English muffins, specialty breads, and exquisite desserts in gift assortments. When you access its website, you discover 14 pictures that make lavish use of color. The Wolferman's website design conveys the core consumer benefits provided by the company's offerings through the use of

Accepted Answer

The answer of Wolfermans.com is a company that sells gourmet...

Question 19

Figure 17-1
-Consider Figure 17-1 above. Box F refers to which of these website design elements?

Accepted Answer

The answer of  Figure 17-1
-Consider Figure 17-1 above. Box...

Question 20

Travel websites such as Priceline.com are designed to be ________ oriented, with emphasis on destinations, scheduling, and prices.

Accepted Answer

Travel websites like Priceline.com are designed to be functionally oriented, focusing on practical aspects such as destinations, scheduling, and prices to facilitate travel planning and booking.

Quiz 17: Integrated Marketing Communications and Direct Marketing