Experienced media buyers and planners forget their personal biases and become the client's prime prospects, which means determining:
A)the best media vehicle that will best reach prospects.
B)which media have the highest ratings.
C)whether print or broadcast has better reach.
D)what media has the highest share.
E)the media placement itself.

Question

Quizplus · Accepted Answer

Experienced media buyers and planners understand the importance of targeting the right audience with the most effective media vehicle. They focus on finding the best media that will reach the client's target prospects, regardless of personal biases or preferences. Therefore, option A is the most appropriate answer. Options B, C, D, and E may be important considerations in media planning, but they are not the primary concern when determining the best media vehicle for the client.

Experienced Media Buyers and Planners Forget Their Personal Biases and Become