When Coca-Cola Company wants to introduce a product such as Vanilla Coke, it is involved in:

Name: When Coca-Cola Company wants to introduce a product such as Vanilla Coke, it is involved in:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Vanilla Coke is a new variation of the original Coca-Cola product, so this falls under the category of brand extension. Core branding refers to the main brand identity, while product enhancement and evolutionary marketing are not specific marketing strategies.

When Coca-Cola Company Wants to Introduce a Product Such as Vanilla