A major downside of a failed brand extension is the bad perception it creates in the mind of loyal consumers.
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Q72: According to the late Theodore Levitt, the
Q73: Simply put, advertising is supposed to help
Q74: Market share has not been shown to
Q75: Brand building is about sustaining price premiums:
Q76: Clients are demanding media and advertising agencies
Q78: Advertising mirrors the society in which it
Q79: Consumer privacy and the potentially intrusive nature
Q80: In IMC, there is less concern about
Q81: Idea advertising and service advertising are major
Q82: Crucial to market channel efficiency is effective
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