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Contemporary Management Study Set 4
Quiz 8: The Manager As a Planner and Strategist
Path 4
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Question 81
Essay
According to Michael Porter, managers have two basic ways of increasing the value of an organization's product: differentiating the product or lowering the costs of making it. Define each strategy and analyze its impact on profits and the entry of new competitors into the industry.
Question 82
Essay
Define the three levels of planning and their respective strategies. Give an example of a strategy that can be applied at each level.
Question 83
Essay
List and describe the different methods of international expansion. Arrange the methods according to the level of foreign involvement and investment and subsequent degree of risk starting from the least to the highest.