How do catalogue retailers and direct marketers segment customers?
A) They use the CRM programs
B) They use the customer pyramid
C) They use customer frequency analysis
D) They use an RFM analysis
E) They use the 80-20 rule

Question

Quizplus · Accepted Answer

Catalogue retailers and direct marketers often use RFM (Recency, Frequency, Monetary) analysis to segment customers based on their purchasing behavior.

How Do Catalogue Retailers and Direct Marketers Segment Customers