The Bird of Paradise flower is one of the world's most stunning tropical flowers standing tall and radiant with colour. When Josiah knows he is receiving flowers from Hawaii, he e-mails all of his customers who he knows enjoys the flower, and informs them of the upcoming shipment. Josiah's program is an example of:
A) frequent shopper programs
B) gaining competitive advantage
C) special customer services
D) special customer sales promotions
E) 1-to-1 retailing

Question

Quizplus · Accepted Answer

Josiah's program is an example of 1-to-1 retailing because he is targeting specific customers who have shown interest in the Bird of Paradise flower, personalizing the communication and service to their preferences.

The Bird of Paradise Flower Is One of the World's