A building supply company has many high- volume as well as low- volume customers.Which of the following would be an inefficient cost means of communication for this supply company to implement regarding its low- volume customers?
A)Give each low- volume customer the company web address so this customer can check building supply products being sold by this company.
B)Once or twice a year,mail a new product catalog to each customer.
C)Have a sales representative make a personal one- on- one appointment with each and every low- volume customer at least twice a month.
D)Every November,send each customer a new calendar that has the phone number of the building supply company printed on the cover.
E)Every few months,have a customer service representative from the building supply company call each customer.

Question

Quizplus · Accepted Answer

Having a sales representative make personal appointments with each low-volume customer twice a month is inefficient due to the high cost and time involved compared to the potential revenue from low-volume customers.

A Building Supply Company Has Many High- Volume as Well