Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer.Some want presweetened cereal.Some want fruits and nuts in their cereal.Some people want whole- wheat cereal while others want a rice cereal.There are some who like hot cereal and others who like to eat their cereal right of the box.The diversity of consumers for cereal is an example of _ _.
A)market aggregation
B)market fragmentation
C)market similitude
D)disintermediation
E)economic aggregation

Question

Quizplus · Accepted Answer

Market fragmentation refers to the division of a market into distinct groups of consumers with different needs or preferences, as illustrated by the diverse cereal preferences.

Some People Want Healthy Cereal That Will Help Them Lose