When many men in the baby boomer segment started getting gray hair,they were reluctant to use hair dyes made for women even though men were just as eager as women to fight the aging process.As a result,hair care product manufacturers introduced hair dying systems for men to use on their head and their facial hair.The hair care product manufacturers used segmentation to define its target markets.
A)socioeconomic
B)lifestyle
C)ethnicity
D)behavioral
E)demographic

Question

Quizplus · Accepted Answer

The segmentation used here is demographic, as it targets a specific age group (baby boomers) and gender (men).

When Many Men in the Baby Boomer Segment Started Getting