Question 1

A purchase decision made with much exertion would be classified as .

Accepted Answer

Extended problem solving involves a high level of effort and time to make a purchase decision, often for expensive or significant items.

Question 2

is the knowing component of attitudes.It is the beliefs or knowledge a person has about a product and its important characteristics.

Accepted Answer

Cognition refers to the beliefs or knowledge a person has about a product and its important characteristics, making it the knowing component of attitudes.

Question 3

A _ is an online group of consumers who share a set of social relationships based upon usage or interest in a product.The members typically don't live near each other.

Accepted Answer

A brand community is an online group of consumers who share a set of social relationships based upon usage or interest in a product, and its members typically do not live near each other.

Question 4

If a product is expensive or complex and hard to understand,the consumer may experience .

Accepted Answer

Perceived risk occurs when a consumer is uncertain about the potential negative consequences of purchasing a product, especially if it is expensive or complex.

Question 5

Which of the following would NOT have an effect upon the perception of a consumer?

Accepted Answer

Heuristics are mental shortcuts or rules of thumb that simplify decision-making, rather than directly affecting perception.

Question 6

A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a .

Accepted Answer

A subculture is a group of people within a larger culture who share a distinctive set of beliefs or characteristics.

Question 7

occurs when people watch the actions of others and note what happens to them as a result.

Accepted Answer

Observational learning occurs when individuals learn by watching the actions of others and observing the consequences of those actions.

Question 8

,the doing component of attitudes,involves a consumer's intention to do something,such as the intention to purchase or use a certain product.

Accepted Answer

The doing component of attitudes refers to the behavioral aspect, which involves a consumer's intention to take action, such as purchasing or using a product.

Question 9

Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina.He understands he will need to make sure he gets adequate water when he is bike riding.He wants to buy a hydration system.Having gathered a great deal of information,he has decided to compare three systems-- Waterbags for Roadies,Supertanker Hydropacks,and Fast Water.Robert is in the stage of his purchase decision.

Accepted Answer

Robert is evaluating different hydration systems, which indicates he is comparing alternatives before making a purchase decision.

Question 10

are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

Accepted Answer

Rituals are traditional practices or ceremonies that are repeated regularly and often have symbolic meaning, such as the annual St. Patrick's Day parade by engineering students.

Question 11

After the first Harry Potter book was released,readers were eager for the next volume.By the time the last volume was published,the book was a guaranteed best seller because people expected to get as much enjoyment out of the new Harry Potter book as they had from previous Harry Potter books.This is an example of .

Accepted Answer

This is an example of stimulus generalization, where the enjoyment and positive response to the previous Harry Potter books led readers to expect the same from the new book, generalizing their positive experience to the new stimulus (the new book).

Question 12

Psychographics group consumers according to psychological and behavioral similarities referred to as AIOs.AIO stands for .

Accepted Answer

AIO stands for activities, interests, and opinions, which are used in psychographics to group consumers based on their psychological and behavioral characteristics.

Question 13

A person who wears a pair of snow boots on a job interview may commit fashion suicide and jeopardize the job if the interviewer does not approve of this footwear.The choice to wear or not to wear the boots on the job interview may be a reaction to a _ .

Accepted Answer

Perceived risk refers to the potential negative consequences a person considers when making a decision, such as the risk of not being hired due to inappropriate attire.

Question 14

are deeply held beliefs about right and wrong ways to live.

Accepted Answer

Cultural values are deeply held beliefs about the right and wrong ways to live, guiding behavior and decision-making within a society.

Question 15

When two people watch the same television programming,one of them often will notice an ad for a specific product while the other will be oblivious to the ad.can be used to explain why this happens.

Accepted Answer

Perceptual selection refers to the process by which individuals select certain stimuli to focus on while ignoring others, which explains why one person might notice an ad while another does not.

Question 16

The three main categories of influences that affect the consumer decision- making process are .

Accepted Answer

The three main categories of influences on consumer decision-making are internal (personal factors), situational (environmental factors), and social (sociocultural factors).

Question 17

To breathe life into demographic analysis,marketers turn to that group consumers according to psychological and behavioral similarities.

Accepted Answer

Psychographics involves grouping consumers based on psychological and behavioral similarities, such as lifestyle, values, and interests, which is what marketers use to enhance demographic analysis.

Question 18

is/are composed of a mixture of beliefs about one's abilities and observations of one's own behavior and feelings (both positive and negative)regarding one's personal attributes.

Accepted Answer

Self-concept is the understanding of oneself, which includes beliefs about one's abilities and observations of one's behavior and feelings regarding personal attributes.

Question 19

Consumers often change their behavior to gain acceptance into a particular reference group. is at work when a person changes as a reaction to real or imagined group pressure.

Accepted Answer

Conformity is the act of changing one's behavior or beliefs to match those of others, often in response to real or imagined group pressure, in order to gain acceptance or fit into a particular group.

Question 20

is the step of the decision- making process in which the consumer checks his/her memory and surveys the environment to identify what options are out there that might solve the problem.

Accepted Answer

Information search is the step where the consumer looks for information from memory and external sources to identify possible solutions to their problem.

Quiz 5: Consumer Behavior: How and Why We Buy