Question 1

A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country.As part of this project,each restroom was to provide fairgoers with a clean oasis featuring aromatherapy,soothing music,constant maintenance,and premium toilet tissue.Newspaper articles about the company's role in making restrooms inviting are an example of .

Accepted Answer

The newspaper articles about the company's role in refurbishing restrooms serve as publicity, which is unpaid media coverage that can enhance the company's public image.

Question 2

Manufacturers may offer a(n)in return for the retailer's agreement to feature the manufacturer's products in an advertisement or display.

Accepted Answer

Manufacturers may offer an allowance to retailers as a financial incentive to feature their products in advertisements or displays.

Question 3

Keely was invited to examine a free copy of a new magazine called Coastal Living.If she did not enjoy the magazine,she could write "Refused" on the invoice for her subscription,which would arrive about three weeks after the free magazine.The magazine's publisher was using .

Accepted Answer

Sampling involves providing a free trial of a product to potential customers to encourage them to try it and potentially subscribe or purchase.

Question 4

Which of the following is an example of a discount promotion given to members of the distribution channel?

Accepted Answer

The answer of Which of the following is an example...

Question 5

Which of the following is the type of advertising that the media run free of charge?

Accepted Answer

Public service advertisements are typically run free of charge by media outlets as they serve the public interest.

Question 6

Which of the following is NOT an example of a specialized task that is typically performed to create an advertising campaign?

Accepted Answer

New product development is not typically part of creating an advertising campaign; it involves designing and developing new products, which is a separate process from advertising.

Question 7

are messages that champion an issue or promote not- for- profit organizations that serve society in some way.

Accepted Answer

The answer of are messages that champion an issue or...

Question 8

Which of the following is a bonus paid by a manufacturer to a salesperson for selling its product?

Accepted Answer

Push money is a bonus paid by a manufacturer to a salesperson for selling its product, often used as an incentive to encourage sales of specific items.

Question 9

Which of the following statements about magazines as an advertising medium is true?

Accepted Answer

Magazines have long lead times because they are often planned and produced well in advance of their publication date, which can affect the timing of advertising campaigns.

Question 10

Kathy Champe,a public relations specialist for a regional chain of pharmacies,regularly contacts members of the local and state- wide media with information about community events and charity fundraisers sponsored by her company.This is an example of the function of public relations.

Accepted Answer

Kathy Champe's activities involve maintaining relationships with the media to promote events and fundraisers, which is a key aspect of media relations in public relations.

Question 11

The coupon for a free six- inch sub sandwich with the purchase of a six- inch sub of equal or greater value and a thirty- two- ounce fountain drink is an example of a .

Accepted Answer

This is a consumer promotion because it is a marketing strategy aimed directly at consumers to encourage them to purchase a product by offering a deal or incentive, in this case, a free sandwich with a purchase.

Question 12

The basic rule of _ is "do something good,then talk about it."

Accepted Answer

Public relations involves managing the spread of information between an organization and the public, often by doing something positive and then communicating it to enhance the organization's image.

Question 13

An oil company distributed to newspapers and magazines a report describing how its research team had discovered a new drug that is instrumental in the fight to stop the spread of malaria.The report is an example of .

Accepted Answer

A press release is a written communication distributed to the media to announce something newsworthy, such as a company's discovery or achievement.

Question 14

Toro ran a clever preseason promotion on some of its snow blower models,offering some money back if the snowfall in the buyer's market area turned out to be below average.This is an example of a(n)_ .

Accepted Answer

This is an example of a rebate, where customers receive money back if certain conditions are met, in this case, if the snowfall is below average.

Question 15

An e- mail from Amazon.com offers free shipping on your next purchase of more than $35.This is an example of a(n).

Accepted Answer

Sales promotion is a marketing strategy that aims to increase sales by offering discounts, coupons, or other incentives to customers. In this case, Amazon.com is offering free shipping on purchases over $35, which is an example of a sales promotion.

Question 16

An example of a is a five- foot- high cardboard display of Cap'n Crunch next to Cap'n Crunch cereal boxes.

Accepted Answer

A point of purchase (POP) display is a marketing material or advertising placed next to the merchandise it is promoting, such as a cardboard display of Cap'n Crunch next to the cereal boxes.

Question 17

attempts to influence consumers while they are in the store by catching their attention with signs and showcased merchandise.

Accepted Answer

A point of purchase display is designed to attract consumer attention and influence their buying decisions while they are in the store.

Question 18

Which of the following would be most useful if a firm has an immediate objective to achieve,such as bolstering sales for a brand quickly or encouraging customers to try a new product?

Accepted Answer

Sales promotions are designed to stimulate immediate sales and encourage customers to try new products through discounts, coupons, or special offers, making them effective for achieving short-term objectives.

Question 19

involves a channel member purchasing large quantities of a product during a discount period,warehousing the product,and not buying the product again until another discount is offered.

Accepted Answer

Forward buying involves purchasing large quantities of a product during a discount period and storing it until another discount is offered, to take advantage of lower prices.

Question 20

Both _ go against the manufacturer's intent in offering case allowances.

Accepted Answer

Forward buying and diverting both involve purchasing products in a way that is not intended by the manufacturer, often to take advantage of discounts or allowances meant for specific purposes or regions.

Quiz 13: Advertising,sales Promotion,and Public Relations

Manufacturers may offer a(n) in return for the retailer's agreement to feature the manufacturer's products in an advertisement or display.