Negotiators need to consciously work to:
A) make their BATNA negative
B) improve their BATNA so as to improve the deal
C) lower their BATNA so as to achieve a deal
D) increase their BATNA to challenge more aggressive tactics from the other side
E) reduce their BATNA to avoid aggressive tactics from the other side

Question

Quizplus · Accepted Answer

Negotiators need to improve their BATNA (Best Alternative to a Negotiated Agreement) so as to improve the deal.

Negotiators Need to Consciously Work To