What are crisis communications?
A) Policies on generating positive press releases during emergencies and crises
B) Responding immediately to bad publicity that will reach a wide segment fo the market
C) Policies on things such as spokespeople and briefing the press during times of emergencies and crises
D) Spin control for bad publicity
Correct Answer:
Verified
Q15: The execution stage in a communications strategy
Q16: The communications mix increases tangible physical evidence
Q17: The general rule of thumb for a
Q18: Publicity differs from public relations by:
A) Being
Q19: To create positive word of mouth, a
Q21: Relationship marketing is usually more effective than
Q22: Your employees are an important source of
Q23: The 'what's left over' type of marketing
Q24: Viral messages, getting high profile people to
Q25: Blogs are an effective advertising channel to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents