The communications mix increases tangible physical evidence of the product being sold.
Correct Answer:
Verified
Q11: Repetition in advertising is a waste of
Q12: What is the ultimate goal of marketing
Q13: Advertising:
A) The most visible element of the
Q14: In the general hospitality industry, advertising is
Q15: The execution stage in a communications strategy
Q17: The general rule of thumb for a
Q18: Publicity differs from public relations by:
A) Being
Q19: To create positive word of mouth, a
Q20: What are crisis communications?
A) Policies on generating
Q21: Relationship marketing is usually more effective than
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