What is the ultimate goal of marketing communications?
A) Increase word of mouth
B) Induce purchases
C) Increase product tangibility
D) Both A and C
Correct Answer:
Verified
Q7: Press releases are:
A) Documents that require public
Q8: The long- term goal of merchandising is:
A)
Q9: An effective public relations strategy:
A) Is allocated
Q10: The first stage of a communications strategy
Q11: Repetition in advertising is a waste of
Q13: Advertising:
A) The most visible element of the
Q14: In the general hospitality industry, advertising is
Q15: The execution stage in a communications strategy
Q16: The communications mix increases tangible physical evidence
Q17: The general rule of thumb for a
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