Advertising:
A) The most visible element of the communications strategy
B) Utilizes about 5 percent of the property's marketing budget
C) Is separate from the communications mix
D) Usually generates tremendous amounts of positive word of mouth
Correct Answer:
Verified
Q8: The long- term goal of merchandising is:
A)
Q9: An effective public relations strategy:
A) Is allocated
Q10: The first stage of a communications strategy
Q11: Repetition in advertising is a waste of
Q12: What is the ultimate goal of marketing
Q14: In the general hospitality industry, advertising is
Q15: The execution stage in a communications strategy
Q16: The communications mix increases tangible physical evidence
Q17: The general rule of thumb for a
Q18: Publicity differs from public relations by:
A) Being
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