Viral messages, getting high profile people to talk about your company, and blogging about your product are all examples of collateral.
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Q15: The execution stage in a communications strategy
Q16: The communications mix increases tangible physical evidence
Q17: The general rule of thumb for a
Q18: Publicity differs from public relations by:
A) Being
Q19: To create positive word of mouth, a
Q20: What are crisis communications?
A) Policies on generating
Q21: Relationship marketing is usually more effective than
Q22: Your employees are an important source of
Q23: The 'what's left over' type of marketing
Q25: Blogs are an effective advertising channel to
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