The cognitive response model of persuasion emphasizes
A) the ability to remember elements of the persuasive message.
B) the importance of what a target says to himself or herself after hearing a persuasive communication.
C) the use of reactance, where a desired freedom is made to seem scarce and thus more desirable.
D) social norms that guide the target into socially acceptable behavior.

Question

Quizplus · Accepted Answer

The cognitive response model of persuasion highlights the importance of cognitive responses, which refer to the thoughts and beliefs that the target has in response to a persuasive message. This choice emphasizes the importance of what a target says to himself or herself after hearing a persuasive communication.

The Cognitive Response Model of Persuasion Emphasizes