According to the cognitive response model of persuasion,persuasion is affected most strongly by
A) the strength of the arguments.
B) how well the person remembers the message arguments.
C) what the person says to himself or herself after receiving the message.
D) the ability to process the message.

Question

Quizplus · Accepted Answer

According to the cognitive response model of persuasion, what a person says to themselves after receiving a message is the strongest predictor of persuasion. This is because people tend to base their attitudes and beliefs on the thoughts and reactions they have after being presented with persuasive information. The strength of the arguments, how well the person remembers the message arguments, and the ability to process the message can all affect persuasion, but to a lesser extent than the cognitive responses of the individual.

According to the Cognitive Response Model of Persuasion,persuasion Is Affected