The elaboration likelihood model of persuasion (Petty & Cacioppo,1986)proposes that message recipients will centrally process a communication when they
A) are motivated to attend to it and have the ability to do so.
B) have heard the message repeatedly and have thoroughly learned it.
C) are convinced that an expert supports the message.
D) associate the message with obtaining a reward or avoiding a punishment.

Question

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The elaboration likelihood model of persuasion posits that central processing of a message occurs when a person is both motivated to attend to the message and has the ability to do so. Central processing means that the person is engaging in active and thoughtful evaluation of the message, considering the arguments and evidence presented. This type of processing is more likely to result in lasting attitude change than when a person is using peripheral cues, such as the source of the message or superficial characteristics of the message itself.

The Elaboration Likelihood Model of Persuasion (Petty & Cacioppo,1986)proposes That