Central processing of a persuasive message,as opposed to peripheral processing,is associated with which of the following?
A) higher levels of motivation and the ability to analyze the message
B) lower personal relevance of the topic
C) less time to consider the message
D) lower need for cognition

Question

Quizplus · Accepted Answer

Central processing involves a more in-depth analysis of the persuasive message, and is associated with higher levels of motivation and the ability to analyze the message. It requires more cognitive effort and is more likely to result in attitude change compared to peripheral processing. Lower personal relevance, less time, and lower need for cognition are associated with peripheral processing.

Central Processing of a Persuasive Message,as Opposed to Peripheral Processing,is