When should you try to change someone's attitudes through central processing of the message?
A) when your arguments are weak
B) when your goal is to achieve temporary attitude change
C) when the audience has a low need for cognition
D) when your goal is to achieve attitude change that is resistant to counterattacks

Question

Quizplus · Accepted Answer

Central processing of the message is the most effective when you want to achieve attitude change that is resistant to counterattacks. This means that the recipient will be more likely to maintain their changed attitude even when faced with different arguments or opinions. When the recipient engages in central processing, they are more invested in the argument and are more likely to scrutinize the message in order to form their own opinion. This process can lead to a more stable and long-term attitude change.

When Should You Try to Change Someone's Attitudes Through Central