Central processing of a persuasive message leads to ________ than peripheral processing.
A) stronger emotions
B) more immediate attitude change
C) higher likelihood of attitude change
D) more enduring attitude change

Question

Quizplus · Accepted Answer

Central processing of a persuasive message involves a more thorough and thoughtful evaluation of the message arguments, resulting in stronger and more enduring attitude change compared to peripheral processing, where the focus is on superficial cues such as the speakers' attractiveness or credibility. Therefore, the correct choice is D, which describes a more enduring attitude change.

Central Processing of a Persuasive Message Leads to ________ Than