In Alba and Marmorstein's (1987)study,participants were presented with ads of two cameras.When were the participants most likely to prefer the camera that was described as superior on three important features over the camera that was described as superior on eight less important features?
A) when participants were exposed to each of the features for two seconds
B) when participants were exposed to each of the features for five seconds
C) when participants were given unlimited time to consider the features
D) when the ads were presented by an attractive experimenter

Question

Quizplus · Accepted Answer

Participants were most likely to prefer the camera with three important features when given unlimited time, as they could fully process and appreciate the significance of the important features.

In Alba and Marmorstein's (1987)study,participants Were Presented with Ads of Two