Imagine you need to create a TV advertisement for a political candidate who is not trusted by the public.Of the following choices,which would be the best way to start an ad that made your candidate look more trustworthy?
A) "My opponent has not gone far enough in fighting crime."
B) "Although my opponent has a good record of fighting crime,…"
C) "I'll be tough in fighting crime."
D) "The opposing party has consistently been soft on crime."

Question

Quizplus · Accepted Answer

Starting the ad by acknowledging the opponent's positive attribute (in this case, their record of fighting crime) can make the candidate appear more honest and credible. It shows that they are willing to give credit where it's due, rather than simply attacking their opponent. This approach can potentially make the public more receptive to what the candidate has to say.

Imagine You Need to Create a TV Advertisement for a Political