Suppose that the students on your campus are presented with a message favoring using a helmet when bicycling.Which of the following groups would be most likely to process the arguments in the message centrally?
A) students who were in a hurry
B) students who were in a good mood while reading the message
C) students with a high need for structure
D) students with a high need for cognition

Question

Quizplus · Accepted Answer

Students with a high need for cognition are motivated to think deeply and carefully about information presented to them, and are more likely to process the arguments in the message centrally. Students who are in a hurry or in a good mood may not take the time to carefully consider the arguments, while students with a high need for structure may be more focused on the organization of the message rather than the content.

Suppose That the Students on Your Campus Are Presented with a Message