The elaboration likelihood model of persuasion is an example of a
A) dual-process model.
B) nonreactive model.
C) balance model.
D) motivational model.

Question

Quizplus · Accepted Answer

The elaboration likelihood model of persuasion is a dual-process model, as it suggests two different routes by which people are persuaded: the central route, in which people carefully process and evaluate the information presented to them, and the peripheral route, in which people are swayed more by superficial cues like the communicator's appearance or the emotional appeal of the message.

The Elaboration Likelihood Model of Persuasion Is an Example of a