Suppose that you have to deliver a message that contains primarily weak arguments.What could you do to increase its persuasiveness?
A) Present the arguments slowly, so the audience can process them centrally.
B) Present the message in print.
C) Present the arguments rapidly, so the audience will not have enough time to consider them centrally.
D) Make sure that there are no distractions while the audience is processing your ad.

Question

Quizplus · Accepted Answer

Presenting arguments rapidly can prevent the audience from processing them deeply, which might be beneficial when the arguments are weak. This approach relies on the peripheral route to persuasion, where the focus is on cues outside the message content itself.

Suppose That You Have to Deliver a Message That Contains