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The Text Discusses How Anti-Tobacco Groups Aired TV Ads That

Question 39

Multiple Choice

The text discusses how anti-tobacco groups aired TV ads that parodied ads by tobacco companies,such as the ad where tough Marlboro Man-like characters were reduced to wheezing and coughing.These parody ads were effective because they induced viewers to


A) reduce the attitude accessibility of pro-tobacco attitudes.
B) experience cognitive dissonance.
C) eliminate self-talk that could convince them to keep smoking.
D) register counterarguments against the tobacco company ads.

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