According to the elaboration likelihood model of persuasion,all of the following are factors associated with peripheral route processing of a message EXCEPT
A) number of arguments.
B) attractiveness of the communicator.
C) expert status of the communicator.
D) high personal relevance of the message.

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that when people use peripheral route processing, they are not motivated to carefully consider the arguments of a message. Instead, they may simply rely on superficial factors like the attractiveness of the communicator, the use of emotional appeals, or other aspects of the message that don't require much cognitive effort. However, the model also suggests that peripheral processing is unlikely to occur when the message has high personal relevance, because people are more motivated to think carefully about information that affects them directly. Therefore, the correct answer is D, since high personal relevance is actually associated with central route processing rather than peripheral processing. The other factors listed (number of arguments and expert status of the communicator) can also influence peripheral processing, because they may affect how persuasive the message appears without requiring much cognitive effort.

According to the Elaboration Likelihood Model of Persuasion,all of the Following